Skuffed & Shiny

jacks:

us·er
/ˈyo͞ozər/

Noun
1. A person who uses or operates something, esp. a computer or other machine.
2. A person who takes illegal drugs; a drug user.

Synonyms
consumer

During a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question.

“Why…

This isn’t just a good read it is a must read.

Respect. All positive relationships are based on it. And that is enough to use the term “customer” over “user”.