I had this gem backlogged on my reading list. It was a great reminder that the key to a world class product is a users’ positive emotional reaction.
Many great companies get that a great story can be the formation and core of a great product.
The idea of letting a product tell a story is not new. The same spark of inspirational story telling around a product can be seen when Walt Disney announced Disney World.
What all this tells me is that tech needs to be more hollywood than geek chic. Things are much more easy to hustle when it is sexy. And that makes for a fantastic user experience and trust in your product and company.
All a good weekend read and watch.