I had this gem backlogged on my reading list. It was a great reminder that the key to a world class product is a users’ positive emotional reaction.
Many great companies get that a great story can be the formation and core of a great product.
Consider the references in the post to Square, Simple and Mint. I would also add in Nest and the new Twitter and this Tumblr thing into that mix. Startups like Dress Rush and Pinterest also “get it”.
Many of the videos where there is only music and the user experience as actors have a great impact. Product video like what Nest and Twitter have done are just simply fantastic.
I can only imagine the product meeting where Jack Dorsey or Tony Fadell shared the vision of Square, New Twitter and Nest. It had to be awe inspiring.
The idea of letting a product tell a story is not new. The same spark of inspirational story telling around a product can be seen when Walt Disney announced Disney World.
What all this tells me is that tech needs to be more hollywood than geek chic. Things are much more easy to hustle when it is sexy. And that makes for a fantastic user experience and trust in your product and company.
All a good weekend read and watch.