I first read about a recent email exchange between the late Steve Jobs of apple and Brian Murray, the CEO of HarperCollins here on Tumblr (http://bit.ly/13MplfC).
There has been a number of great responses to that exchange, including one from Bryce Roberts (http://bit.ly/16c2SzF) where he argued the value of writing in business. I want to add my own voice to that conversation.
I believe that the ability to connect to each other through the written word is a skill more important today then it has ever seen in all of human history.
In our modern and ubiquitously connected world, it is the power of words that move mountains and change hearts.
Where the eye is a window into someone’s soul, writing is a window into someone’s mind. Writing is an incredibly personal and intimate act.
I stated to blog three years ago for just one reason; I had to become a better writer. To move my life and career in the only direction I wanted to go demanded that I write. And I write a lot.
Writing isn’t the chore for me as it once was. Somehow my writing has improved to the point I’ve been published but I wouldn’t consider myself a good writer. Good writers have a natural god given talent. One I aspire to yet I know I will never achieve.
I will never quit writing. My engineering background has taught me how to think. Writing has taught me how to feel.
Marketing and sales is driven more from emotion then pure logic. The ability to persuade thought both logic and emotion is the key to good negotiation. Writing well is essential to a healthy negotiation and outcome.
It takes time, effort an logic to write what matters and a heart and a soul to eliminate the rest.
“Either write something worth reading or do something worth writing.” - Benjamin Franklin.